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You can offer discount coupon codes to your customers which apply a discount on the shipping rates.  Your discount could be a percentage of the shipping fees, or a straight monetary reduction on the total shipping cost.  

For example:

  • 25% off shipping, or 

  • Rs. 50/- off shipping fees

To learn how to create a discount coupon, read this article on Creating Discount Coupons.  

NOTE: when you are creating the coupon, select "Shipping" in the relevant pulldown field, to apply the discount to the shipping fees.