✨ Introduction:

💼 What Is the Business Intelligence Page?

The Business Intelligence page is the control center that powers everything Webware’s AI does for you. Think of it as the strategic brain behind your marketing and automation tools.

By completing this page, you’re not just telling Webware who you are—you’re teaching the AI how to think, speak, and create on your behalf.

Here’s exactly what it influences:

📣 Blogging `Topics` and Tone

Webware’s AI uses your inputs to choose blog post topics that align with your business goals, customer pain points, and brand personality.

📱 Social Media Content

Your social strategy—captions, calls to action, voice, and frequency—is shaped by the business context you provide here.

📰 Email Newsletters

Newsletter content, structure, and voice are tailored using your Business Intelligence data to stay aligned with your tone and offerings.

💬 Review Responses

Automated review replies are written in your voice and reflect your company’s personality, values, and service standards.

🤖 RiVi AI Assistant Context

RiVi uses the information here as her knowledge base when you ask questions, seek ideas, or request suggestions—making her responses more relevant, tailored, and strategic.

In short: this page is essential. The better you train it, the better Webware’s AI can act like a smart, on-brand, revenue-driving member of your team.

😩 Common Challenges This Solves

If you’ve ever felt like Webware’s content or AI tools aren’t hitting the mark, the Business Intelligence page is the fix. Here’s what it helps solve:

“These blog topics don’t really fit my business.”
→ Define your industry, services, goals, and audience to get content that’s actually useful and relevant.
“The social media posts don’t sound like me.”
→ Set your voice and tone so every post sounds authentic and on-brand.
“The email drafts feel off.”
→ Improve how the AI writes in the Conversations feature by giving it the right language, goals, and brand personality.
“The suggestions I get from RiVi aren’t helpful.”
→ RiVi’s intelligence is only as strong as the context you provide. Train her with solid data for more accurate, actionable advice.
“I’m not getting the right leads—or any leads.”
→ This page helps focus your marketing toward the right audience. Better inputs lead to better targeting, better content, and better leads.

The Business Intelligence page sharpens your marketing program, making every dollar and hour work harder for you.

🔔 What to Know Before You Start:

These settings help the AI generate content and suggestions that match your brand and goals.
The more specific and detailed your setup is, the more accurate and tailored your AI support will be.
This area only affects internal AI features like blog generation, website content, emails, and conversations with RIVI. It is not publicly visible.

🛠️ Step-by-Step: How to Configure Business Intelligence

Log in to your Webware Dashboard.
From the left-hand menu, click Business Intelligence.
Fill out each of the following fields to help train your AI assistant:

🔹 Who/Target Customer

Describe your ideal customer or audience. (e.g., “Homeowners in Toronto looking for kitchen renovations” or “SMBs that need affordable digital marketing support.”)

🔹 Target Customer Location

Specify the cities or regions where your business operates or wants to attract customers.

You can enter multiple cities separated by commas (e.g., Toronto, Mississauga, Brampton).
This helps the AI generate more geographically relevant blog content and marketing copy.

🔹 What You Do

Summarize your key services, products, or offerings. (e.g., “We provide custom closet installations and home organization solutions.”)

🔹 Company Bio

Give a brief overview of your company’s history, values, or mission. This helps RIVI understand how to frame your content.

🔹 Owner Bio

Share the background or story of the business owner(s). This is especially useful for building trust in content like blog posts or website introductions.

🔹 FAQs

Use this space to add any internal FAQs your team might need help with when chatting with RIVI in the workspace. Examples include:

“What is our process for onboarding new clients?”
“What’s our refund policy?”
“What is the office Wi-Fi password?”

⚠️ These FAQs are not used for public-facing content generation—they're just for internal use when chatting with RIVI.

💡 AI Settings: Customize How Your Content Sounds

Further personalize your AI-generated content by setting your Tone of Writing and Perspective:

🗣️ Tone of Writing

Tell RIVI how you want to sound:

Professional – Formal and polished
Straightforward – Clear and simple
Confident – Bold and direct
Friendly – Warm and welcoming

👁️ Perspective

Choose the point of view used in AI-generated writing:

First Person (“We offer…”) – Good for owner-led businesses
Second Person (“You’ll love…”) – Great for conversational marketing
Third Person (“The company provides…”) – Ideal for formal presentations

✅ Pro Tip:

Update your Business Intelligence settings regularly as your offerings or brand tone evolves. Keeping this section fresh ensures RIVI AI continues to deliver high-quality, relevant results.

🎯 Next Steps:

Try generating a blog post using your updated settings.
Use RIVI AI in the workspace to ask internal questions and test your FAQ inputs.
Experiment with different tones and perspectives to find what resonates best with your audience.

🧠 How to Train Webware’s AI to Work for Your Business